Application Deadline: 15 November 2017
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Employer (Private Sector)
No. of Employees:
Minimum years of experience:
Job Description / Responsibility:
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies related to footwear, leather sector.
Studying competitors' products and services both local & exports.
Exploring ways of improving existing products and services, and increasing profitability identifying target markets and developing strategies to communicate with them.
Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
Have knowledge of a wide range of marketing techniques and concepts.
Be an excellent communicator.
Be able to respond well to pressure.
Establishes marketing goals based on past performance and market forecasts.
Oversees current offerings and comes up with initiatives for new products or services.
Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
Works within the department budget to develop cost-effective marketing plans for each product or service.
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to Management.
Masters/ MBA (Marketing)
At least 10 years
The applicants should have experience in the following areas:Marketing, Brand Planning/Development, Business Development, Market Research, Retail Stores/Shops
Age 38 to 45 years
Computer Proficiency in MS- Word and Excel, E-mail
Effective communication skill in English
Strong analytical and project management skills.
About the Company
Fortuna is a privately held entrepreneurial and innovative company located in Dhaka, Bangladesh. The fortuna management team has over 40 years of entrepreneurial business experience and has assets operating in different market sectors internationally. Our team of managers at fortuna led by the highly experienced industrialist M. Abu Taher, possess years of experience and technical acumen.