Direct Fresh Ltd. is Bangladesh’s first online luxury grocery store and wholesale supplier. Direct Fresh is a start-up company owned by B G Interactive Ltd., an international software and technology development company based in Dhaka, London, and Los Angeles.
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Direct Fresh’s corporate headquarters and customer services offices are in Banani, Dhaka, while warehouse, packaging, and processing facilities are located in nearby Gabtoli. Direct Fresh’s target clients live or operate businesses in the “diplomatic enclave” neighborhoods of Gulshan, Banani, Baridhara and Uttara Dhaka. The density of wealth in these neighborhoods and corresponding demand for premium goods and services, along with poor quality and variety of products and abysmal transportation conditions, present an excellent opportunity for Direct Fresh to disrupt the market.