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Job Details

Job Location:
Contract Type:
Full time
Job category:

Company Details

Company industry:
Clothing and Textile Manufacturing
Company Type:
Employer (Private Sector)
No. of Employees:

Preferred Candidate

Career level:
Manager (supervisor of staff)
Bachelor's degree
Minimum years of experience:
2-5 years

Professional Skills


Language Skills

Job Description

  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to "take action"
  • Manage and control brand communication across all platforms with particular focus on digital
  • Oversee marketing and advertising activities to ensure consistency with product line strategy and business KPI
  • Work directly with product development team to for product life-cycle management.
  • Manage marketing agencies to drive desired results.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
  • Anticipate bottlenecks, proactive actions.
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand's direction, choices and tactics

Position Requirements

Educational Requirements:

    Preferably business graduate from a reputed university.

Experience Requirements:

  • At least 5 years

Job Requirements:

  • Minimum 5 years if experience in same function
  • Proven working experience as brand manager or assistant brand manager
  • Brand communication focus
  • Good content developer with copywriting skills in both Bangla and English language
  • Understands digital marketing platforms and matrices well
  • Must understand brand matrices and guidelines
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets with strong analytical skills and data-driven thinking
  • Result driven
  • Ability to work with diverse cross-functional teams

About the Company

Dekko Group of Bangladesh comprises 11 operating companies in six business sectors – export-oriented readymade garments, garments accessories, textiles, paints, IT (ISP) and foodstuffs. The Group was founded by Late Mr. Ishaque, one of the pioneering entrepreneurs of the country in the early 1950s.

He envisioned an industrial entity at a time when manufacturing something locally was very difficult due to inadequate infrastructure and small size of the market flooded by finished products from the then Western part of the country.
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