Job Details

City:
Dhaka
Job Location:
Bangladesh
Contract Type:
Full time
Job category:
Marketing

Company Details

Company industry:
Manufacturing
Company Type:
Employer (Private Sector)
No. of Employees:
More than 5000

Preferred Candidate

Career level:
Experienced (non-manager)
Degree:
Bachelor's degree
Minimum years of experience:
2-5 years

Professional Skills

Graduate, Marketing

Language Skills

Job Description

Job Description / Responsibility:

  • Formulate marketing, advertising and promotional strategies to achieve national target, brand growth & market share.
  • Develop marketing mix in accordance with brand guideline to enhance brand awareness, image and equity.
  • Improve cost base to ensure the brand profitability and affordability.
  • Develop & supervise all advertising campaign in print, electronic and outdoor media as well as event management.
  • Liaison with advertising agency to supervise advertising and promotional campaign.
  • Identify & explore the scope of new product & develop the strategy for launching new product.

Position Requirements

Educational Requirements:

    BBA/ MBA, major in Marketing, from any reputed university.

Experience Requirements:

  • At least 2 years
  • The applicants should have experience in the following areas: Marketing, Brand Planning/Development, Advertising & Promotion, Market Research

Job Requirements:

  • Age 26 to 35 years
  • Must have relevant work experience.
  • Experience in Brand Management of similar commodity products i.e. Flour, Rice, Pulses etc. will be an added advantage.

About the Company

ACI was established as the subsidiary of Imperial Chemical Industries (ICI) in the then East Pakistan in 1968. After independence the company has been incorporated in Bangladesh on the 24th of January 1973 as ICI Bangladesh Manufacturers Limited and also as Public Limited Company. This Company also obtained listing with Dhaka Stock Exchange on 28 December, 1976 and its first trading of shares took place on 9 March, 1994. Later on 5 May, 1992, ICI plc divested 70% of its shareholding to local management. Subsequently the company was registered in the name of Advanced Chemical Industries Limited. Listing with Chittagong Stock Exchange was made on 22 October 1995

Advanced Chemical Industries (ACI) is one of the leading conglomerates in Bangladesh, with a multinational heritage. The company has diversified into four major Strategic Business Units.
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